By Luciana Cardoso de Castro Salgado
A trip via Cultures addresses one of many most well-liked themes in modern HCI: cultural range among clients. For a couple of years the HCI neighborhood has been investigating possible choices to reinforce the layout of cross-cultural structures. such a lot contributions thus far have both a ‘design for every’ or a ‘design for all’ strategy.
A trip via Cultures takes a truly diverse procedure. Proponents of CVM – the Cultural point of view Metaphors viewpoint – the authors invite HCI practitioners to consider how one can reveal and speak the assumption of cultural range. an in depth case examine is integrated which assesses the metaphors’ power in cross-cultural layout and review. the implications convey that cultural perspective metaphors have robust epistemic energy, leveraged through a mixture of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.
Luciana Salgado, Carla Leitão and Clarisse de Souza are participants of SERG, the Semiotic Engineering study crew on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic college (PUC-Rio).
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Additional resources for A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems
25] Therefore, in this view, theoretical work about culture amounts to in-depth situated symbolic interpretations of social events. Firstly, they provide means to uncover meanings and, then, they allow us to construct a system to interpret and register them. As Geertz concludes: Our double task is to uncover the conceptual structures that inform our subjects’ acts, the ‘said’ of social discourse, and to construct a system of analysis in whose terms what is generic to those structures, what belongs to them because they are what they are, will stand against the other determinants of human behavior.
Understanding computers and cognition: A new foundation for design. Reading: Addison-Wesley. Chapter 2 Semiotic Engineering and Culture Abstract This chapter presents the gist of Semiotic Engineering theory and the necessary concepts in it to understand our cultural approach. We also examine some well-established semiotic and anthropological definitions of culture according to interpretive and non-predictive perspectives. By adopting an interpretive definition of culture, Semiotic Engineering research on this topic focuses on systems whose designers want to communicate cultural diversity to users.
ACM, New York, NY, USA, 342–347. 29. Sakala, L. (2009). Participatory design in a cross-cultural design context. Master thesis, University of Joensuu. pdf. 30. Salgado, L. C. , de Souza, C. , & Leitão, C. F. (2011). Using metaphors to explore cultural perspectives in cross-cultural design. In P. ), Internationalization, design and global development (Vol. 6775, pp. 94–103). Berlin/Heidelberg: Springer. 31. , & Prior, S. (2006). Towards culture-centred design. Interacting with Computers, 18(4), 820–852.
A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems by Luciana Cardoso de Castro Salgado